Thursday, May 20, 2010
For the last two weeks, people have been having discussions about a new law passed by the state of Arizona. it requires people to be searched randomly by police to prove that they are a U.S citizen and that they didn't come to the United States illegally. This new law is very controversial, there are people saying that it is wrong and they're racially profiling people, and others say that it is the right thing to do. 60% of all Americans support the new law in Arizona. i feel that this is the right thing to do because we are a nation of immigrants, and a nation of laws, and one of the laws is the to come to the United States legally. For hundreds of years immigrants from all over the world are coming to the United States illegally, and the people from Mexico should be coming here legally, like our ancestors did. People that are against this law don't understand that the tax payers money is going towards these legal immigrants, if they get arrested and go into prison, the tax payer has to pay for it. If they get hurt and go to a hospital the tax payer has to pay for it. The way the United States is right now, the average person cannot afford to keep paying for illegal immigrants. Our prisons are also becoming very overcrowded with illegal immigrants. This is because a small percentage of illegal immigrants are committing violent crimes in the United States. I support immigration, but i support it the legal way. Media should make this more known then it is so people understand whats going on.
Wednesday, May 12, 2010
American idol Sponsorships
The media helps the three mane American Idol sponsors . Being an American Idol sponsors allows Ford, Coke and AT&T to air commercials during the show, post online content about the show and their sponsorship and run off-air co-branded marketing programs. While most of the marketing plans related to the American Idol sponsorships will remain similar to prior seasons.
Fans of the classic soft drink Coca-Cola may be found to be more in tuned with American idol. Coca-Cola is one of the shows biggest sponsors, and logos could be seen everywhere during the TV show. There are often Coco-Cola commercials throughout the show and in between breaks. There biggest advertisement is at the judge panel, each judge has their very own Coca-Cola cup. It is beneficial to Coca-Cola for each judge to have a cup because the panel takes up a lot of camera time. When people watch the show, it isn’t unusual that the camera focuses on the judges taking sips out of their Coke cups. In fact, it is implying that viewers should go out and buy Coke, because the judges from American Idol are drinking it.
Another very large sponsor of the TV show is the American Made Ford Automobile. Ford has stated it will promote its Ford Escape Hybrid, Ford Edge crossover vehicle and its new Sync voice-activated systems more this season, and the top two finalists will receive Ford hybrids rather than Ford Mustangs as they have in prior seasons. It’s great to see a focus on a more eco-friendly vehicle. There are Ford Commercials through out the TV show as often as Coke. One of the biggest advertisements, involve the top 12 contestants in a Ford music video. These videos are shown before every elimination night. People who enjoy Ford could be influenced by the sponsorship with American Idol to continue watching the show, and possibly influence them to buy a Ford.
The last big sponsorship with American Idol is AT&T. This company is once again the Official Wireless Sponsor of American Idol. It is committed to giving fans many ways to connect with the show through their mobile phone. Confirming reports about how the IPhone will be American Idol's official handset this year, AT&T will again serve as the wireless sponsor of the show. The show will again allow viewers to vote via text messaging for their favorite contestants; many users did just that last year, so this is good for AT&T.